How I work: three ways to put a KPI driven fractional CMO on your business.
Strategy, go to market planning, KPIs and reporting, positioning, and the discipline to run them. Every engagement runs on our Functional Marketing® Framework, so the work starts with a diagnosis rather than a campaign.
Half day session
Find your biggest problems to solve through key strategic frameworks.
One room, four hours, and a punch list you can action on Monday.
- Four hour session with your team, built around your company, not a template
- Roughly seven day preparatory period by email before we meet
- You leave with an immediate marketing punch list and a written list of blind spots
- Campaign plan for the next three to six months
- The usual entry point if we have not worked together
fCMO Engaged
Your fractional CMO, determine the schedule needed.
Build to a higher performing discipline with senior executive accountability.
Short term, high octane. I am accountable for all marketing.
- Marketing strategy, GTM planning, KPIs and reporting, positioning
- Functional Marketing® systems map delivered after the first 30 days
- Quarterly planning, weekly sprint planning and review, daily stand ups as needed
- I hire, train, evaluate, and fire vendors, employees, and contractors
fCMO Advisor
An advisor to your team
Ongoing availability to measure, execute and deliver strategy.
Long term guidance at the least financial risk.
- I lead your team as a strategic advisor rather than an operator
- Available after one 90 day sprint with fCMO Engaged, or a half day session
- Quarterly planning calls, sprint planning twice monthly
- Unlimited email correspondence, plus access to our campaign standard operating procedures
Questions CEOs ask first
Who is a fractional CMO engagement for?
CEOs, founders, investors and commercial leaders of growth stage companies with $2.5M to $50M in revenue, where growth has stalled for reasons the leadership team cannot align on.
Which of the three should I choose?
fCMO Engaged if you need marketing results this quarter, not advice. The half day session if you do not yet know which problem to fund first. fCMO Advisor if your team executes but drifts between quarters.
How does it start?
A short call. If the fit is wrong, I will tell you on that call rather than sell you a sprint.
Can we move between the three?
Yes. You can move between the three as the work changes.
