About John David Ross Jr., fractional CMO in New Orleans
I find the constraint nobody can see from inside, then own the plan to fix it.
I'm a growth and brand strategist in New Orleans with 25 years of building profitable, high performing businesses. I run JDR Growth Advisory, a fractional CMO practice for CEOs, founders and investors, with a focus on energy and growth stage companies.
Where I've done the work
At PosiGen, a solar company, I was the first marketing leader on the executive team. The role grew into General Manager of Sales & Marketing, leading a 150 person sales organization while the company scaled to about $375 million in national sales.
At PepsiCo, I held roles from digital marketing manager to Chief of Staff in the Office of the CMO and Global Director of Customer Partnerships. I worked on innovation planning, partnership data strategy and portfolio plans presented to the CEO and the Board.
Teaching and community
- Vice Chairman of the Coalition to Restore Coastal Louisiana, becoming Chairman in January 2027.
- Mentor with Tulane's Green Wave Innovation Network and speed coaching at The Idea Village.
- Adjunct professor at Tulane starting January 2027, teaching Startup Lab: Build Your Idea.
- Entrepreneurship team coach at Duke University. Former adjunct lecturer at UC Berkeley.
Selected talks
SXSW, RE+ SEIA Solar, New Orleans Entrepreneur Week, Duke University Entertainment and Media Conference, Quinnipiac University Business School, and PepsiCo, Burger King and KFC global sessions.
